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Essential Tools & Platforms

Social Media Scheduling and Management:

Hootsuite: A comprehensive platform for managing multiple social media accounts, scheduling posts, monitoring conversations, and tracking analytics.
Planable: Free, user-friendly tool focused on content scheduling and publishing across various social networks.

Image Creation and Video Editing:

Canva: Design stunning graphics and visuals for social media posts, even without design experience.
Capcut: Free online video editor, Perfect for TikTok and short videos.

AI Tools to help schedule content:

Google Gemini: helps boost creativity and productivity with AI-powered chat for writing, planning, and learning.
Mention: Real-time monitoring of brand mentions and relevant keywords across social media and the web. Content generator for all social platforms all.

Analytics and Reporting:

Google Analytics: Track website traffic and analyze how social media efforts contribute to your goals.
Google Trends: Discover what the world is searching for and in your location for your business.

Email Marketing:

Mailchimp: Free tool for setting up email campaigns from your collected emails from your newsletter on your website.

Additional Resources:

Ahref: Free AI Social Media Hashtag Generator
Bitly: Bit.ly allows you to shorten and customize links and create QR codes that are easier to share on social media.
Google my business: Essential to have this in place that all your details for your bricks and mortar business are accurate and correct and linked to the website.

Marketing Material:

Astra RF
Eneka PRO
Exciplex
PicoMax
Plexus
Q10 Laser
SmartXEL